Privacy Policy

Last updated: August 18, 2025

Lumen Wars™ operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Lumen Wars™ is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

1) Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you. It does not include anonymized or de-identified data.

Depending on how you interact with the Services, where you live, and applicable law, we may collect or process:

  • Contact details — name, address, billing/shipping address, phone number, email

  • Financial information — credit/debit card details, financial account numbers, transaction details, payment method, payment confirmations

  • Account information — username, password, security questions, preferences, settings

  • Transaction information — items viewed, cart/wishlist activity, purchases/returns/exchanges/cancellations, past transactions

  • Communications — details you share when contacting support or otherwise communicating with us

  • Device information — device, browser, network info, IP address, identifiers

  • Usage information — how and when you interact with or navigate the Services

2) Personal Information Sources

We may collect personal information:

  • Directly from you (account creation, site use, communications, forms)

  • Automatically via the Services (including cookies and similar technologies)

  • From service providers (technology enablement or processing on our behalf)

  • From partners or other third parties

3) How We Use Your Personal Information

Depending on your interactions and the Services used, we may use personal information to:

a) Provide, tailor, and improve the Services

Process payments, fulfill orders, remember preferences, send account/order notices, manage accounts, arrange shipping, facilitate returns/exchanges, enable reviews, and personalize recommendations.

b) Marketing and advertising

Send marketing or promotional communications (email, SMS, or mail), and show online ads on our Services or other sites, including based on past activity such as products added to cart or purchased.

c) Security and fraud prevention

Authenticate accounts, protect payments, detect and prevent fraudulent, illegal, or malicious activity, and secure our Services. If you register an account, you are responsible for safeguarding your credentials.

d) Communicating with you

Provide customer support, respond to inquiries, and maintain our relationship.

e) Legal reasons

Comply with laws and lawful requests (e.g., law enforcement), participate in legal processes, and enforce or investigate potential violations of our terms or policies.

4) How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • With Shopify, vendors, and service providers (e.g., IT, payments, analytics, support, fulfillment, shipping)

  • With business and marketing partners to provide marketing or advertising based on activity across websites. Partners use your information under their own privacy notices. Depending on your region, you may have rights to opt out of targeted advertising.

  • With your direction or consent (e.g., for shipping or social media integrations)

  • Within our corporate group and affiliates

  • In connection with a business transaction such as a merger or bankruptcy

  • For legal compliance (e.g., subpoenas, warrants), to enforce terms, and to protect rights or safety

5) Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit will be shared with Shopify and third parties that may be located in other countries to provide or improve the Services.

We also use certain Shopify enhanced features that combine data from interactions with our store, other merchants, and Shopify. In these cases, Shopify controls the personal information processing for those features (including rights requests). Learn more at the Shopify Consumer Privacy Policy and privacy portal:
https://privacy.shopify.com/en

Depending on your location, you may exercise certain rights directly with Shopify via its privacy portal.

6) Third-Party Websites and Links

The Services may link to third-party sites or platforms. We are not responsible for their privacy or security practices. Review their policies before engaging. Information shared on public or semi-public forums, including social networks, may be viewable by others. Inclusion of links does not imply endorsement.

7) Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from children under the age of majority in your jurisdiction. Parents or guardians who believe a child has provided information may contact us to request deletion. As of the effective date, we do not have actual knowledge that we “sell” or “share” personal information of individuals under 16.

8) Security and Retention

No security measures are perfect; we cannot guarantee “perfect security.” Information sent to us may not be secure in transit—please avoid unsecure channels for sensitive data.

We retain personal information based on factors such as account maintenance, service provision, legal obligations, dispute resolution, and enforcement of applicable contracts or policies.

9) Your Rights and Choices

Depending on where you live and subject to legal limits, you may have some or all of the following rights:

  • Right to Access / Know — request access to personal information we hold

  • Right to Delete — request deletion of personal information we maintain

  • Right to Correct — request correction of inaccurate personal information

  • Right to Portability — request a copy or transfer of personal information (in some cases)

  • Right to Opt Out of Sale/Sharing for Targeted Advertising — opt out of sale/sharing or targeted advertising as defined by law

If you visit our site with the Global Privacy Control (GPC) signal enabled, we will honor it for the device and browser used and, where applicable, for the associated Shopify account. Learn more: https://globalprivacycontrol.org/. Other than GPC, we do not recognize other “Do Not Track” signals.

Managing communication preferences: You can opt out of promotional emails anytime via the unsubscribe link. We may still send non-promotional messages such as order or account notices.

UK / EEA (additional rights)

Subject to local law exceptions, you may also have rights to:

  • Object to processing or request restriction of processing

  • Withdraw consent (where processing is based on consent) — withdrawal does not affect prior lawful processing

You can exercise these rights via the Services or by contacting us.
To learn how Shopify uses your personal information (including rights related to Shopify-processed data), visit: https://privacy.shopify.com/en

We may verify your identity before processing requests. You may designate an authorized agent with proof of authorization. We will respond within legally required timeframes and will not discriminate for exercising rights.

10) Complaints

If you have concerns about our processing, you may have the right to appeal our decision or file a complaint with your local data protection authority (EEA list available via EU resources).

11) International Transfers

We may transfer, store, and process personal information outside your country. For transfers from the EEA/UK, we rely on mechanisms such as the Standard Contractual Clauses or other lawful bases, unless the destination country has an adequacy decision.

12) Changes to This Privacy Policy

We may update this Privacy Policy from time to time (e.g., operational, legal, or regulatory changes). We will post the revised policy here, update the “Last updated” date, and provide any required notices.